adventure tourism: the adventure travel trade association definition To meet the definition of adventure travel, a trip must take an individual outside of his or her regular environment for more than 24 hours—and for no longer than one consecutive year—and include at least two of Adventure tourism, according to the Adventure Travel Trade Association , is a tourist activity that includes physical activity, a cultural exchange, or activities in nature. According to the United Nations World Tourism Organization (UNWTO), adventure tourism is “a trip that includes at least two of the following three elements: physical activity, natural environment, and cultural immersion” (UNWTO, 2014, p.12). Examples of adventure tourism in BC include river rafting, helicopter skiing, and rock climbing. Most relevant research is from outdoor recreation. Definitions of adventure tourism and the supposed motivators for the experience of adventure tourism focus on the concepts of risk, danger and adrenaline. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation. Defining ‘Nature Tourism’ 2 Soft and hard adventure tourism Soft and hard adventure tourism activities also comprise a subset of activities strongly associated with the natural environment and nature-based tourism. Adventure tourism is a substantial industry sector which to date has received relatively little research attention. Risk and danger relate to a potential for injury and loss. Tourism on the other hand indicates fun, exciting events and safe experience. The study is to e xplore the scope for Adventure tourism in India. Adventure Tourism Definition As travelers seek new and different experiences, adventure tourism continues to grow in popularity. Adventure tourism is an outdoor leisure activity that generally takes place in an unusual, exotic, remote or wilderness setting, sometimes involving some form of unconventional means of transportation and tending to be associated with low or high levels of physical activity. Adventure tourism is a type of niche tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Related market segments include ‘adventure sports’ such as mountain biking. adventure tourism in Malaysia and elsewhere. Thus, Adventure tourism has evolved into one of the most important subsector in the Industry . The major research themes are: psychological, including thrills, conflicts and norms; The study shall also try to find out the different types of adventure tourism present in India and also the Involvements of foreign and domestic tourists in it. I believe the publication of this e-book will benefit everyone because it is a compilation of both academic research works and experiences shared by stakeholders. At present, Malaysia faces a huge gap in obtaining reliable data on adventure and ecotourism topics. As …