Home Feed Places Map Events Specials Behind the Bar. That might look like an unlikely destination today, but the area had the largest population of Czech immigrants in the U.S. at the time, only later surpassed by Chicago. “It’s never going to be the million-hectoliter brand, we don’t think, but if we can stay true to ourself, we’re going to do fine.”. Just like he taps Pilsner Urquell in his own pub in Pilsen, Vlček will spend the next year tapping the beer at special events in places like Korea, Japan, and Singapore. In addition, the brewery has seen surprising success with cans of late, especially following the introduction of cans and boxes bearing a series of changing designs based on the brewery’s 175-year history of promotional material. I have not worked for Pilsner Urquell or SABMiller since the brewery was taken over by AB InBev and sold to Asahi. Back in 1883, the brewery’s coopers were told to start making a new line of barrels in non-European sizes which they even called “Americans,” specifically intended for export to the U.S. market. Turn your rating into one with ≥ 150 characters. PERFECTLY POURED THE CZECH WAY There are three ways to pour Pilsner Urquell. Pilsner Urquell was the world's first pale lager, and its popularity meant it was much copied, and named pils, pilsner or pilsener. Josef Groll developed a clear, crisp, aromatic and flavorful Pilsner Urquell. Nonconstructive reviews may be removed without notice and action may be taken on your account. Pilsner Urquell was being imported to the U.S. by 1873, three years before Eberhard Anheuser and Adolphus Busch launched their American Budweiser, and it had become the best-selling imported beer in the U.S. by the time Prohibition darkened our taverns in 1920. Schmid is talking about the situation in the U.S., of course, far from Pilsner Urquell’s homeland of the Czech Republic, but you’d still think that most Americans wouldn’t need an explainer for a brewery that gave its name both to a type of beer and a kind of malt, not to mention the traditional fluted Pilsner glass. You might get a trademark on the phrase “Pilsner Beer” in 1859, only to see a court decide that it’s a generic term for a common beer style just 50 years later. The good news? When the brand first launched in the U.S. in the early 1870s, it surprisingly tapped Racine, Wisconsin, for its New World launch. We love reviews! BEERMENUS . With the aim to keep the true spirit of craftsmanship alive and thriving, Pilsner Urquell began brewing beer in 1842. These photos of the brewery and contracted hop farms would not have been possible without their help. It is available in 330 ml, 355 ml and 500 ml aluminium cans and green or brown bottles. Search. “It’s an easy sideways sell for our Bud and Miller drinkers,” says Zak Rotello at his pub, the Olympic Tavern in Rockford, Illinois. Der charismatische Geschmack von Pilsner Urquell verbindet die angenehme Bitterkeit des würzig-herben Saazer Aromahopfens mit tiefen Malzaromen, die durch das dreifache Abkochen der Maische über offener Flamme entstehen. But very few people know about the beer and know the story.”. Much of the recent growth came after changes were made with the modern American market in mind. Subdued apple esters, light buttery cracker flavor, slight bitterness in the finish. ], Beer gear, Artwork, and Publications that’ll drive you to drink, Craft Beer Enters the Upside Down — A Design Analysis, Good Beer Guide Prague & the Czech Republic. Under SABMiller, Pilsner Urquell switched to brown glass bottles instead of green for US imports and introduced 100% cold-chain shipping, both of which helped substantially with beer quality. “I have to take care of my little old ladies, as well as my young beer geeks, as well as the factory worker wanting a draft after work. 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It stands out. All rights reserved. In fact, he’s become such a well-known advocate for the beer that he recently signed up for a tour of duty as an ambassador for the brand in Asia.