Your email address will not be published. BMW used this technology for an ad featuring a 360-degree car race. The groundbreaking campaign put viewers right next to the fashion runway and the seats of the celebrities who were attending. When the Wendy's team heard that Fortnite players were being encouraged to put beef in freezers, the chain tasked its marketing agency, VMLY&R, in creating an avatar that looked like Wendy. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '9250c9ad-08a1-4f8c-8bc5-08b250052eb3', {}); VR, short for virtual reality, is a form of interactive software that immerses users in a three-dimensional environment -- usually by way of a headset with special lenses -- to simulate a real experience. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '3ed01f51-19c6-407b-9e52-c5d5d3f5efea', {}); Originally published Jun 22, 2020 8:00:00 AM, updated June 22 2020, 10 VR Marketing Examples to Inspire You in 2020, 1.52 million minutes with a quarter of a million viewers, A Practical Approach to Emerging Tech for SMBs: AI, Blockchain, Cryptocurrencies, IoT, and AR/VR, 5 Brands That Won Australian Advertising Awards [+What Marketers Can Learn From Them], How 9 Brands With Physical Locations Made Their Services Virtual, Four Ways the Internet Is Transforming Small Business, This year, the economic impact of virtual and augmented reality is predicted to reach, By the end of 2017, the number of shipped units of VR software and hardware from Sony, Oculus, HTC, and others totaled, By the end of 2020, the number of VR headsets sold is predicted to reach, Wendy's and VMLY&R: Keeping Fortnite Fresh, Defy Ventures and Within: Step To The Line. In Wendy's first ever Twitch stream, which won a Gold Clio, followed an avatar dressed as Wendy who appeared on the online battle game. Anyone who's gone through the existential angst of being a first-time buyer knows the unfathomable power of paperwork and finances to undermine the fun of designing or decorating a new home. Viewers were able to follow the climbers, Ben Rueck and Delaney Miller, literally rock for rock and climb along with them. The Toms Virtual Giving Trip is narrated by Blake Mycoskie, the founder and Chief Shoe Giver of Toms, and one of his colleagues. Pairing this special chair with a Gear VR headset allows users to more intuitively move their bodies (thanks to the chair's combined neuroscience-based and ergonomic design) while virtually experiencing day-to-day experiences with a rehabilitative use of their hands and legs. While some brands were making full out VR experiences from scratch, Wendy's identified how it could engage with gamers in Fortnite's virtual world. Although this example is not technically a VR experience requiring a headset, the brand still leveraged a virtual world to market its product and tall a story. You can imagine her happiness, then, when she discovered that the cheese brand Boursin once created a VR experience to take users on a multi-sensory journey through a refrigerator to shed light on its products' flavor profiles, food pairings, and recipe ideas. Seeking inspiration for your own VR marketing campaign? Well, this charitable developer found a new way to inspire its customers to give -- wearing a VR headset. The use of Virtual Reality in advertising promises to drive the final nail in the coffin of those ineffective, alienating, and enraging digital advertising practices. VR allows companies to connect with customers on an experiential level. The "School of Rock" musical created a 360-degree music video. Before we dive into some of the businesses that have found success injecting their marketing with a dose of VR, it's worth noting that virtual reality has a few key differences from another term you might've heard before: augmented reality. How to Set Up Your Facebook Advertising Account, 12 High ROI Facebook Advertising Strategies, Boost your Keywords by Mastering the Google Search Term Report, 42 Great Examples of Real Estate Advertising On Facebook. Learn more about the conceptualization behind the Limbic Chair from Künzler's TEDxZurich talk below. With this unique watching experience, viewers were able to uniquely see what life is like within the walls of these correctional facilities, from the yard, to the cells, to the conversations that take place there. Thanks to the growth of VR headsets and viewers, consumers are already in VR space. Instill an interest in the experience first, and the product is suddenly more appealing to the user. But that's exactly why a 360-degree tour of DP World's terminal is so valuable here. That is, until you walk into one of 19 Lowe's stores that features the Holoroom How To VR experience. Additionally, this campaign allowed the brand to engage and interact with gaming audience in a new and innovative way. One such example of that work was Step To The Line: A short film (that was immersively viewed on a VR headset) documenting the lives of inmates at California maximum-security prisons. That's why the folks at Limbic Life created the Limbic Chair, in partnership with the VITALICS research being conducted by RehaClinic. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing a product or a brand. Is trade logistics a sexy industry? Virtual rooms are an exciting development in virtual reality ad technology, but … VR—along with AR—is gaining popularity, with the economic impact of them both predicted to reach $29.5 billion by 2020. Virtual Room by Unity. And not only can the VR technology help them physically heal, but it also contributes to emotional rehabilitation. DP World's recently opened Caucedo facility in the Dominican Republic is just one of several DP World properties that uses VR to promote its large and often mysterious ships and land masses as they suddenly appear in a community. "Patients enjoy being in the chair and the freedom of movement it allows. Ideally, VR allows people to simulate the experience in 360 degrees. While the research is still underway and no definitive conclusions have been drawn, my coworker had the opportunity to use the chair at the 2017 Samsung Developer Conference and speak with the chair's creator, Dr. Patrik Künzler. Virtual reality is at its best when it offers the audience something that other formats can’t. When my colleague attended Oculus Connect in October, the most memorable experience for her was, by far, the event's VR For Good exhibit: a showcase of creative work that used Oculus and VR technology for social- and mission-focused ventures. 5 Ways to Use Virtual Reality in Your Marketing Strategy in 2018. TopShop, a women's fashion retailer, partnered with Inition, an emerging tech agency, to give customers a "virtual" seat of their fashion show by wearing a VR headset connected to the event as it was happening. Instead, we’ll experience immersive and engaging … That's why Lowe's decided to step in and help out homeowners -- or recreational DIY enthusiasts -- with a virtual skills-training clinic that uses HTC Vive headsets that guides participants through a visual, educational experience on the how-to of home improvement. Virtual reality (VR) and augmented reality (AR)—you’ve probably heard these phrases a lot recently. What the company also did, however, was introduce viewers to an activity they might have never tried otherwise. AT&T simulated a car crash to drive home its phone safety … One of my colleagues recently pledged to give up dairy -- okay, 48 hours ago -- and she already claims to miss cheese, a lot. This has largely happened through... In-program ads. Want to see how other emerging technologies will impact your marketing? Since 2015, Virtual Reality Marketing helps advertisers find VR/AR/360 makers all over the world. For more information, check out our privacy policy. “[The campaign] was setting up a new trend instead of being the apex of a previous trend,” Pereira told Ad Age. Even without a VR headset, the video below gives you an experience that's intimate enough to put Toms on your list for your next shoe purchase. VR—along with AR—is gaining popularity, with the economic impact of them both predicted to reach $29.5 billion by 2020. Marketing automation software. Instead of interrupting people with ads, marketers could sponsor virtual experiences people actually seek out. At one point in Fortnite’s online storyline, players were prompted to hunt cattle and transport beef to freezers at nearby restaurants. For others -- Lowe's core buyer -- the next stop is the world of do-it-yourself (DIY) home improvement, which comes with its own hefty dose of stress. Toms, a popular shoe company, is well known for donating one pair of shoes to a child in need every time a customer buys their own pair. While movie companies, for example, are giving audiences the opportunity to experience the movie as if they're a character in the scene, conventional businesses are now using VR to demonstrate and promote their products to potential customers. New York Times. It was part of a comprehensive B2B campaign to grow brand awareness among a target audience of food manufacturers, and VR gave participants a highly unique look at what exactly the process looks like inside of the machine.